To support the 50 Million Steps for Epilepsy, Purple Day® Every Day will be adding a step challenge to our existing program, #LaceUpForEpilepsy to help the IBE reach 50 million steps for epilepsy and raise awareness and funding, one step at a time, for people with epilepsy.

Swap out your shoelaces for our purple laces and put some purple in your step for epilepsy awareness every day! Lace Up For Epilepsy is an epilepsy awareness campaign brought to you by Purple Day® Every Day, an initiative of The Anita Kaufmann Foundation.

Whether you’re a fitness-focused person with epilepsy or a caregiver to someone with seizures or simply someone who wants to help raise awareness about epilepsy, this program is the perfect way to put some purple in your step.

The purple laces will turn heads and draw attention opening countless opportunities to bring epilepsy into conversations that might not normally touch on the topic.

Whether you’re wearing these laces to the gym or on a walk, or use them at epilepsy awareness events around the globe, YOU have the power to advance epilepsy education. We’ve had people swap out their sneaker laces and even dress shoes. Some people wear them as bracelets and others pass them out at events.

Post photos and videos wearing your laces – doing workouts or at epilepsy events – and use the hashtag #laceupforepilepsy and #50millionsteps so we can keep the conversation moving toward 50 million steps for epilepsy.

To sign up to receive your free laces, visit our website: